PUBLISHED : 16 Mar 2024 at 17:26
COPENHAGEN – Faced with a shortfall of renewable plastic for its colourful toy bricks, the man in charge of Lego A/S is engaging with producers of the raw material in a race to meet sustainability targets.
Lego has started direct talks with manufacturers to convince them to invest in more production capacity and is buying renewable resin at prices with a premium as high as 70%, according to Chief…


