The creation of billions of dollars of digital wealth for the Trump Organization started with a social media post Friday.
At 9:44 p.m. ET, the then-president-elect announced the creation of a new digital token: $TRUMP.
“My NEW Official Trump Meme is HERE! It’s time to celebrate everything we stand for: WINNING!” Donald Trump’s X account posted. “Join my very special Trump Community. GET YOUR $TRUMP NOW. Go to http://gettrumpmemes.com — Have Fun!”
The announcement came with little fanfare. But what would ensue in the coming days — including wild price swings and Melania Trump’s own digital token — would roil the crypto community, including some Trump supporters, just as he was set to return to the Oval Office.
The $TRUMP and $MELANIA tokens, as they’re referred to on social media, belong to the crypto category known as memecoins — digital assets that use blockchain technology similar to bitcoin.
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