There’s no right or wrong answer to the question which is the best share to buy at any given point. It depends on what’s happening in the market, but crucially, it also depends on the investor.
For example, I think October would be a pretty good time to buy FTSE 100 insurer Aviva, but one thing is stopping me. I already have a big stake in rival Legal & General Group so I’d risk being over-exposed to the fortunes of just one sector.
Loads of other factors come to play, including how experienced I am, and how much money I have to invest.
My debut stock pick
For example, if I was buying my first ever individual stock, I wouldn’t start with luxury car maker Aston Martin Holdings. Its shares are volatile and I only bought them myself after first building a balanced portfolio of 24 more sensible stocks.
If I was starting from scratch, and only had £500, I’d want something whose shares were unlikely to go…


