Will the British ISA revitalise UK equities?

In a long-telegraphed move, Chancellor Jeremy Hunt used his Spring Budget to announce the creation of a new British ISA, billed in his speech as a chance for British investors to benefit from the growth of the country’s most promising businesses, its real aim is to reinvigorate the ailing UK stock market.
But will it be enough to reignite domestic investor interest UK equities, or have they fallen out of love with the UK market?
The UK stock market currently navigates choppy waters, characterised by continued investment outflows and a growing discount relative to its historical valuat…