Why Zyn Nicotine Pouches Are So Hard to Find

If you’re searching for Zyn, the oral nicotine pouch, keep looking — at least in the US. Ever since Philip Morris International (PMI), which owns the brand through its subsidiary Swedish Match, reported sales of Zyn had soared 80% earlier this year, demand has remained elevated while supply is — well, mostly either “sold out” and “out of stock,” in retailer parlance. Here’s what to know about tight Zyn supply, which has inspired more than a few TikTok videos and Reddit posts by distressed users