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I’m not necessarily expecting the FTSE 100 to outperform the S&P 500 over the long term. But I’ve built a portfolio in my Stocks and Shares ISA that’s heavily tilted towards UK equities.
That’s not something I set out to do, but it’s the way things have gone. In terms of individual stocks, the most attractive opportunities I’ve seen have been on this side of the Atlantic.
Discount valuations
Investing well comes down to buying shares in businesses at prices that are low relative to their long-term prospects. And I think the UK has the most obvious chances to do this.
Rentokil Initial (LSE:RTO) is a good example of this. The FTSE 100 company is the largest pest control firm in the world, with sales around 75% higher than Rollins – its nearest competitor.
Both firms operate in the same market (which I think is set to grow) and both are looking to expand….


