Ian ButtA food manufacturer says putting gravy in beer cans helped them expand from a kitchen to supermarket shelves.
Potts’, which has been operating in Swindon, Wiltshire, since 2007, adopted a strategy of packaging their stocks and sauces in beer-style cans in 2019.
Ian Butt, one of Potts’ founders, told BBC Radio 4’s You and Yours programme growth had improved significantly since introducing the novel packaging – a phenomenon now being referred to as “chaos packaging”.
“We always wanted to increase our recyclability and traditionally, products like ours are sold in plastic pouches or glass jars,” he said.
“The supermarkets are delighted. Our buyers want to help push sustainability, so it’s been a good opportunity for us to challenge the current format.”
Potts’ gravies and cooking sauces are now stocked in all major supermarkets.
They…
