Trump company files trademarks for branded metaverse, NFT marketplace

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Trump-owned company DTTM Operations filed for trademarks on Feb. 24 for the word ‘TRUMP’ in connection with a metaverse and NFT marketplace built around the US President’s brand.

In this Trump-themed virtual world, users would be able to shop for physical and virtual goods, dine in a Trump restaurant, enjoy simulated transport by limousine, aircraft, train, and automobile, and watch public service programs about social issues, current events, and fundraising.

Notably, the Trump metaverse would also feature virtual training services, personal coaching services, and guided tours of hotels and public and government buildings. There is also an NFT marketplace planned, although there is a caveat that only content permitted by the President would be allowed. The filing states:

“Hosting software platforms for virtual reality-based virtual worlds in which users can exchange digital goods and crypto currencies using only those images,…

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