This Goose could fly south, straight out of Canada’s main stock index

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People walk past a Canada Goose store in the CF Toronto Eaton Centre shopping mall in Toronto on Dec. 13, 2021.Carlos Osorio/Reuters

Like its namesake, trading in shares of parka maker Canada Goose Holdings Ltd. GOOS-T is flying south, and that may cost the company its place in the country’s flagship stock index.

S&P Dow Jones Indices is expected to announce plans to tweak the S&P/TSX Composite Index on Friday as part of the benchmark’s quarterly rebalancing.

Toronto-based Canada Goose, which has a $1.5-billion market capitalization, listed on both the Toronto and New York stock exchanges when it went public in 2017. Chief executive officer Dani Reiss built the brand around a “Made in Canada” mantra, with marketing campaigns based on preserving the country’s polar bears and sponsorships that outfitted Canadian mountain climbers.

However, the majority of trading in GOOS – the company’s stock…

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