Key Points
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Strategy, formerly MicroStrategy, is up over 2,000% in the past five years.
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Unrealized Bitcoin gains made up 99% of the company’s Q2 2025 net income.
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The data analytics software side of the business brought in $115 million in revenue in the latest quarter.
Many things are possible in the world of cryptocurrencies. You can tokenize non-digital assets and put them on the blockchain. A dog-based memecoin that started as a joke just got its own ETF. And certain noncrypto companies can turn their fortunes around just by adding Bitcoin(CRYPTO: BTC) to their balance sheets.
Strategy(NASDAQ: MSTR), formerly MicroStrategy, pioneered the idea of Bitcoin corporate treasury companies. It still operates as a software company, but Strategy is now the largest corporate holder of Bitcoin in the world. Chairman Michael Saylor’s decision to go all in on Bitcoin back in 2020 means it is cryptocurrency, not software, that drives the company’s…
