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Bond yields are rising, US tariffs are coming, and UK businesses are facing higher costs in the form of taxes and National Insurance. But either nobody’s told the FTSE 100, or it doesn’t care.
The UK’s largest index has just hit record highs, which is impressive considering what’s happened to the JD Sports share price in the last three months. So should investors plough on regardless or look elsewhere?
Keep buying?
Different investors have different strategies and that’s a good thing – as with clothes, there’s no style that suits everyone. But I think investors right now should consider sticking to whatever their plan is.
For some, that will involve investing a fixed amount regularly into a diversified index, such as the FTSE 100. It’s as exciting as magnolia paint, but it does come with some big advantages.
One is that it takes away the difficulty of…


