Quick Take
More than 50 years ago, Dr. Seuss’ eco-parable “The Lorax” warned us of dire consequences of corporate greed and climate blindness. Today, the tale is as relevant as ever, writes Santa Cruz activist Michael Levy. But, he says, the environmentalism of the past needs to be updated with a much deeper, broader vision, even locally. These days, he says, every “environmentally friendly” solution – even Santa Cruz’s new hydrogen buses – has a downside. He says we all need to call for solutions that replace extraction and consumption with community resilience, not new corporate technologies. “We need a revolution yesterday,” he writes.
“I yelled at the Lorax, Now listen here, Dad! All you do is yap-yap and say, ‘Bad! Bad! Bad! Bad!’ Well, I have my rights, sir …”
Thus spoke one of Dr. Seuss’ most deliciously modern characters, corporate mogul the Once-ler, who, in the classic 1971…


