Enterprise behemoth Microsoft (NASDAQ:MSFT) is finding ways to resonate with consumers, whether it be through the infusion of new generative artificial intelligence (AI) products across its Windows 11 operating system or its newest entry into the AI PC market with Copilot+ PCs. However, after a strong showing at its latest Xbox Games Showcase event, it’s the Xbox segment that looks to hold the most promise as Microsoft delves deeper into the arena of consumer products.
Over time, Xbox could evolve to be a huge growth driver as AI and the cloud gradually enter the lobby, making me bullish on MSFT stock.
Undoubtedly, Windows has had mixed success in most forms of consumer hardware that aren’t gaming-related, with the Windows Phone and Hololens (Microsoft’s augmented-reality headset) products that fell flat on their face. Though Microsoft’s PC offerings (the Windows Surface) have experienced some success, I can’t say…
