- McDonald’s partnership with Doodles NFTs boosts mainstream visibility for blockchain innovation and digital rewards.
- The original Doodles NFT collection’s floor price has significantly increased since the campaign announcement.
McDonald’s recent collaboration with Doodles NFTs has transformed the fast-food and blockchain industries. Dubbed “GM Spread Joy,” the collaboration features vivid, rainbow-themed patterns from the well-known NFT collection on 110 million McCafé coffee cups all throughout the US.
Reflecting McDonald’s approach to connecting younger, tech-savvy customers, this project, started on November 18, as we previously reported, seeks to mix tangible branding with digital rewards. Beyond only coffee cups, patrons of McCafé hot beverages can access collectible digital objects and animated entertainment through the McDonald’s app, therefore augmenting their purchase value.
