Lloyds, Legal & General, and Aviva: here’s what FTSE 100 investors were buying last week

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The most bought stocks by Hargreaves Lansdown investors last week were FTSE 100 stocks Lloyds (LSE:LLOY), Legal & General, and Aviva. Conversely, the most sold shares were Rolls-Royce, Tesla, and BP.

Here are my thoughts on why this is the case:

  • Lloyds is always among the most traded shares on the index, so it’s no surprise to see it at the top of the buying list.
  • Legal & General is a dividend-paying favourite for many, and with renewed hostilities in the Middle East, some investors may have sought the relative safety of insurance.
  • Aviva is another insurance giant and may have benefitted from the same trend as above.
  • With Rolls-Royce shares hitting all-time highs, we may have seen some profit taking.
  • Tesla is also hotly traded by investors. The delay of its robotaxi launch may have pushed some to sell.
  • BP shares have moved sideways for some time, but pushed upwards…

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