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This week I bought some more shares in a FTSE 100 company that already features heavily in my portfolio. In fact, although I always want to keep my portfolio diversified, I decided that topping up my holding in this company when the share price looked particularly cheap could potentially prove to be a lucrative move.
The FTSE 100 share in question is JD Sports (LSE: JD).
Why am I so excited about it? Legendary investor Warren Buffett talks about buying into great companies at attractive prices. In my opinion, JD Sports currently ticks both those boxes.
A proven, cash-generative, growing business
To start, consider the business. JD’s focus is on selling clothes, shoes and other athletic goods. That is a large market and one that is likely to endure. The customer base also seems to be happy to shell out on pricy goods even when the economy is weak, something I see as a bonus…
