Is this FTSE 250 retailer a falling knife or a bargain buy?

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Image source: Getty Images

It’s been a crazy week on global stock markets. The FTSE 250 Index fell 9% in recent days to sit as low as 17,890 points but recovered strongly after US President Donald Trump’s tariff pause to sit at 18,570 as I write on April 11.

The market moves caused by the ‘Liberation Day’ tariff announcements mean many companies making up the UK mid-cap index have suffered sharp share price falls — and one online retailer in particular has caught my eye.

Beaten down FTSE 250 retailer

ASOS (LSE: ASC) is the company in question. The online retailer has seen its share price plummet 37% since the start of the year to 274p per share as I write.

The company’s market cap is sitting around £327m — a far cry from the £530m valuation held as recently as December. So, what’s put the company’s share price under so much pressure?

Fierce competition

Online fast-fashion is a…

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