Scams are nothing new – fraud has existed as long as human greed. What changes are the tools.
Scammers thrive on exploiting vulnerable, uninformed users, and they adapt to whatever technologies or trends dominate the moment. In 2025, that means AI, cryptocurrencies and stolen personal data are their weapons of choice.
And, as always, the duty, fear and hope of their targets provide openings. Today, duty often means following instructions from bosses or co-workers, who scammers can impersonate. Fear is that a loved one, who scammers also can impersonate, is in danger. And hope is often for an investment scheme or job opportunity to pay off.
AI-powered scams and deepfakes
Artificial intelligence is no longer niche – it’s cheap, accessible and effective. While businesses use AI for advertising and customer support, scammers exploit the same tools to mimic reality, with disturbing precision.
