Here’s an interesting disconnect: According to the RIA Canada investor opinion survey (2023), most investors (roughly 79%) are either “somewhat” or “very” interested in investing sustainably, meanwhile the sum of retail assets managed by sustainable investment funds in Canada is still under 2% according to Morningstar’s data.
Contrast the situation with how Canada’s largest pension plans invest, with the majority of assets in this space managed with sustainability in mind. So, why aren’t retail investors acting with it comes to sustainability? RIA’s survey pointed to a few things including lack of knowledge amongst advisors, as well as the perceived potential for greenwashing.
On the latter point, things might just get a bit clearer in the coming year for Canadian investors.
Addressing the Canadian Sustainability Information Gap
Just recently, new sustainability reporting standards have been proposed in Canada that…
