New reports claim that Ford Motor Co. (F) is taking on Tesla (TSLA) directly with cheaper self-driving features on its vehicles.
Tesla’s full self-driving option costs as much as $8,000 for the one-time version—over three times what Ford is asking. Tesla’s monthly subscription of $99 is double what Ford is charging. Granted, there is some difference in utility as Ford’s BlueCruise hands free option is highway-focused, while full self-driving is for any road or highway.
Adaptive Switches
Ford recently filed a new patent, something that it seems to be doing quite a bit of lately. This time, it is not about monitoring passengers but rather, for “adaptive upfitter switches.” This is good news for anyone who favors an off-road experience when it comes to their vehicles.
Upfitter switches are helpful when it comes to aftermarket parts. Using these switches to control said parts makes their installation and use…
