Writing this with a morning coffee, preparing for the last day of the trade show, but if the newsletter is being sent, it’s almost a wrap for the 2025 edition of GreenTech. Shifting from no trains and rain to a smooth and sunny day in Amsterdam, the event united the global horticultural industry once again.
Today, the trade fair closes its doors at 4 p.m. It is the last chance to look for that technical solution to that pressing problem, to meet that one customer or potential customer live instead of behind a computer screen and to discuss investment plans, which fortunately also happened at the trade fair. We are almost scared to say it, but despite all challenges in the market, the industry seems to be in a more positive mood than it was over the last couple of years.
Senthil Kumaran, Gustavo Perez and Manuel…
