The European Union’s (EU) deforestation regulation (EUDR) will come into full operational force on December 30, 2024.
This will legally require companies to prove that none of their imported products have contributed to deforestation.
While potentially creating a headache for many consumer goods companies, this law generates boundless opportunities for cleantech and Greentech startups to come to the rescue.
Emerging technologies, like AI and blockchain, are being combined with existing supply chain monitoring tools, like satellite imagery or human reporting, to verify companies’ sustainability claims. Beyond ensuring companies are EUDR compliant, these technologies will help reduce land use change, mitigating Scope 3 emissions.
EUDR and imports to the EU
Some 16 months since the legislation was passed, we are now in the final run-up to the EUDR being applied to all large and medium businesses.
Companies working with cattle, cocoa, coffee,…
