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Like drinking water, writing a to-do list, and staying off social media, some of the best ideas are pretty straightforward. And that might also be the case when it comes to earning passive income.
Despite the FTSE 100 hitting record levels, shares in Unilever (LSE:ULVR) are almost 10% off their 52-week high. So should investors stop overthinking things and start buying the stock?
Unilever’s business
Investors who don’t read the label on everything they buy are probably familiar with more Unilever products than they can name. But the business is actually in the process of shifting its strategy. It’s moving from trying to infiltrate people’s cupboards by owning every branded product under the sun to focusing on its strongest names. These include the likes of Domestos, Dove, and Persil.
Divested lines include Alberto Balsam (which I like), Brylcreem (which I don’t),…


