Down 51%! Is it time to buy the FTSE 100’s biggest loser of 2024?

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With the FTSE 100 showing strong performance year-to-date, it’s looking harder to sniff out undervalued shares than it might have been a year ago. 

The index is up 8%, as I write, ahead 12% from a low in January, and the majority of its constituent companies might spend December clinking glasses in boardrooms to toast what might go down as the best year since 2009. 

Burberry (LSE: BRBY), on the other hand, won’t be joining in any celebrations. The luxury fashion goods retailer has suffered a miserable year as its shares have halved in value and are down 73% from the year before. They now lie at their cheapest price for 14 years. 

The obvious question is, is this a tantalising ‘buy low‘ moment? Or has the brand simply fallen out of fashion?

Catch-up

Burberry’s decline can be put down to, in part at least, a game of catch-up it played with luxury groups like LVMH

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