LONDON — David Beckham last week traveled to Shanghai for the opening of Authentic Brands Group‘s new Asia-Pacific headquarters in Shanghai.
Authentic Brands Group in 2022 entered into a multimillion-dollar strategic partnership with the British soccer legend to co-own and manage Beckham’s global brand.
ABG said the establishment of an Asia-Pacific headquarters marks a milestone in the company’s global expansion strategy, having opened Europe, the Middle East, and Africa headquarters last year in Marble Arch, London.
Authentic Brands Group’s APAC headquarters in Shanghai.
MALONG
The Shanghai office will support Authentic’s growing brand portfolio and network of partners across the Greater China region and the Asia-Pacific market.
“Shanghai is a dynamic city and is the right home for our APAC…
