Coinbase believes that young, pro-crypto voters could play a pivotal role in the 2024 US presidential election and potentially become the deciding factor in who wins.
The exchange said in an Aug. 19 blog that recent research highlights that Gen Z and Millennials — who now make up 40% of the electorate, are increasingly aligning with candidates that support crypto and financial innovation — potentially shifting the outcome of closely contested races.
Deep dissatisfaction
According to the report, younger Americans are deeply dissatisfied with the current financial system. Only 9% of Americans overall express satisfaction with the system, and this figure drops to just 7% among those under 40.
The report added that this growing discontent — driven by rising costs, high fees, and perceived inefficiencies in traditional finance — is leading many young voters to turn to crypto as a potential solution.
According to Coinbase, this trend…


