Streaming platform and device provider Roku (NASDAQ:ROKU) was among the hottest stocks during the pandemic. However, similar to other tech stocks, Roku fell off a cliff amid the bear market of 2022 and currently trades 88% below all-time highs, valuing the company at $8.2 billion. While I don’t think ROKU stock can reclaim its all-time high this year, it still looks like a worthy investment at the moment, given an improved macro environment. I am bullish on Roku due to the global shift towards online streaming, its improving profit margins, and its cheap valuation.
An Overview of Roku
Roku has two primary business segments: Platform and Devices. The Platform business includes digital ads and related services, as well as content distribution services such as subscription and transaction revenue shares, media spending, and the sale of branded buttons on remote controls.
The…
