Australian underwear brands Bonds announced on Thursday its debut in the U.S. market, marked by a brand new campaign featuring Australian TV personality Robert Irwin and musician Tkay Maidza.
The HanesBrands-owned Bonds has bowed a new U.S.-dedicated website, alongside the opening of a store on Amazon U.S.
Shoppers will be able to find Bonds’ anti-chafing underwear range Chafe Off, in addition to other underwear ranges including Icons, Originals, X-Temp Air, and Everyday, among other styles. Americans will also be able to purchase Bonds Chesty Tanks, crafted from stretch cotton and made to layer or wear solo.
Dubbed “Made for Down Under”, the new U.S.-centric campaign features both Irwin and Maidza shot with real-life snakes and spiders, modelling a curation of the Bonds underwear now available stateside.
The national campaign…
