In today’s internet age, fame can come out of nowhere and in the blink of an eye.
Over summer, 26-year-old partygoer Jack Kay found himself at the centre of the latest internet meme as a video of him dancing in an Ibiza club, complete with a bowl-cut, black vest and a gold chain, became viral overnight as the ‘Ibiza final boss’.
As now happens to so many of these memes, it quickly gave rise to all manner of spin-offs, including a mural in Nottingham and more recently his own vodka brand.
It also prompted the creation of a ‘meme coin’ – a type of cryptocurrency named after an internet fad.
The token, called Boss coin, surged in value at first. But in a matter of days it met the same fate as many meme coins before it. Large holders sold their tokens and crashed its value by 84 per cent in minutes.
There is no suggestion that Kay did anything wrong, instead his coin fell victim to traders pumping up its value and then rushing for the exit…
