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Lloyds Bank (LSE:LLOY) and Aviva (LSE:AV.) shares look like brilliant bargains at current prices.
But which is the better value stock for me to buy today? I’ll be using three key measures to assess this: the price-to-earnings (P/E) ratio; the price-to-book (P/B) ratio; and the dividend yield.
P/E ratio
Largely speaking, UK shares currently look attractively priced from an historical perspective. The FTSE 100 currently boasts an average forward P/E ratio of 10.5 times. This is well below the traditional average around 16 times.
That said, Aviva shares don’t look massively cheap today. Its earnings multiple for 2024 sits at 10.9 times, just above today’s Footsie average.
Lloyds shares, on the other hand, look far more attractive on this metric. They trade on a multiple of 8 times,…
