According to Holland Brow, the traditional practice of rewarding well-behaved children with gifts but leaving miscreant ones with coal in the festive season persists; lumps of coal are widely available from major online retailers, and the #coalforchristmas hashtag crops up on social media.
The authors point out that not only does the burning of this non-renewable fossil fuel exacerbate the climate crisis, but its impact on air quality can also be bad for children’s health.
They suggest that receiving a lump of coal might also have a negative impact on kids’ mental health.
So as alternatives to punitive coal, the pediatrician and her daughters propose giving recycled/upcycled gifts, plant-based foods, walks and bike rides in nature, inspiring novels, or even a stick insect.
The Holland Brow family also makes the case for rewarding ‘naughtiness,’ citing Greta Thunberg, the eco-activist who inspired millions of children to go…


