Deutsche Börse Group presented its new brand structure for the cash market today.
The umbrella brand for the “Deutsche Börse Cash Market” business division will now operate under the name “Deutsche Börse”. The trading venues “Xetra®” and “Börse Frankfurt” will now be known as “Deutsche Börse Xetra” and “Deutsche Börse Frankfurt”, respectively.
The new brand was officially unveiled on the trading floor of the Frankfurt Stock Exchange in front of customers, partners, and guests from the financial industry.
Thomas Book, member of the Executive Board and responsible for “Trading & Clearing” at Deutsche Börse Group, stated:
“A strong capital market is the foundation for growth, innovation, and prosperity. With our new presence in the cash market under the “Deutsche Börse” brand and the slogan “Making Capital Matter,” we are sending a strong signal….
