MINISO’s Shanghai Flagship Wins Top MUSE Design Award 2025

Date:

September 30, 2025

GUANGZHOU, China, Sept. 30, 2025 /PRNewswire/ — The world’s first MINISO LAND flagship in Shanghai has been awarded Platinum, the highest honor of the internationally renowned MUSE Design Awards 2025, in the Interior Design category. Recognized for its groundbreaking “super IP + super store” model and immersive spatial design, the flagship on Nanjing East Road stood out among thousands of international submissions. This prestigious recognition highlights MINISO’s leadership in immersive retail experiences and marks the second consecutive year MINISO has received accolades at the awards, following wins in 2024 for its two projects in Indonesia and the United States.

Organized by the International Awards Associate (IAA) in the United States, the MUSE Design Awards are recognize as one of the world’s most influential design competitions, celebrate excellence across…

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MINISO’s Shanghai Flagship Wins Top MUSE Design Award 2025

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