Image source: Getty Images
The FTSE 100 has been in fine double-digit form this year. According to my data provider, 71 stocks are up, and that figure would be slightly more if we included dividend payments.
However, there are a pair of FTSE 100 shares that are rooted to the bottom of the performance table. Here, I’ll look at both to see if there looks to be big turnaround potential in either of them.
WPP
Let’s start with the blue chip index’s worst-performer: WPP (LSE:WPP). Shares of the struggling ad group are down 47.8% year to date, and at their lowest level since 2009!
Investors are concerned that generative AI is in the process of disrupting parts of the advertising industry. Platforms like Facebook and TikTok are giving brands powerful tools to create, run, and optimise campaigns, potentially reducing demand for agencies.
Outgoing CEO Mark Reid has been honest about the threat,…
