A New Era for Crypto Treasury Strategies
More and more companies are now raising cash specifically to implement crypto treasury strategies—allocating funds to buy bitcoin and other cryptocurrencies. MicroStrategy pioneered this approach at scale, and its success has inspired a wave of corporate imitators worldwide.
MicroStrategy’s Bold Bet on Bitcoin
MicroStrategy began buying bitcoin in August 2020. As of July 18, 2025, it holds about 601,550 bitcoins, valued at over $70 billion at current prices. The company paid an average of $71,268 per coin, totaling $42.87 billion in investment.
With bitcoin trading near $120,000, MicroStrategy’s bitcoin position has gained approximately 68%.
Its stock has done even better. Since January 2025, shares are up 46%, beating bitcoin’s 26% gain over the same period. Since launching its bitcoin strategy in 2020, MicroStrategy stock has surged over 3,000%.
