New York City, United States, May 12th, 2025, Chainwire
Crypto’s heavy hitter who catapulted Cardano to a top 10 project will ignite XION’s quest to make Web3 invisible and mainstream
XION, the trailblazing blockchain rewriting the rules to make Web3 mainstream, just revealed Adam Bates as its Chief Marketing Officer. Renowned for his game-changing run as CMO at Input Output (IOHK) behind Cardano’s 2020-2022 glory days, Bates is ready to shake things up for the chain already steeped in stunts and lore.
Tasked with supercharging XION’s global hype machine, Bates will champion the mission to bring Web3 to the masses by making crypto vanish into the background. His playbook? Turn XION’s vision into a cultural juggernaut, building on its early wins with giants like Uber, BMW, Lego and Amazon, who’ve already tapped the XION platform to unlock bold new ways to grow.
“Blockchain’s been stuck in the nerd zone for a decade,…


