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According to data from AJ Bell and Hargreaves Lansdown, UK investors have been busy snapping up shares of Vodafone (LSE: VOD). Indeed, this was the most bought FTSE 100 stock on both platforms last week (based on the number of deals placed by customers).
Should I follow the crowd and invest too? Here are my thoughts.
Concerns
To form my decision, I’m going to look at a few key things. The first is the share price trend.
Now, this isn’t a dealbreaker one way or the other. But it does tell me whether investors have been bullish, bearish, or neutral on the stock.
Over the past year, Vodafone shares have been basically flat compared to the FTSE 100’s 13% rise. Over five years, Vodafone stock is down 57%.
I see a few obvious reasons why investors continue to be unconvinced here.
Firstly, Vodafone has not been growing. Revenue was €43.6bn in FY 2019, but only…


