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Procter & Gamble Doubles Down on China’s TikTok to Reverse Sales Slump

By: NewsFeed

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By Jessica DiNapoli NEW YORK (Reuters) – Procter & Gamble has been revamping its marketing and line-up of influencers on fast-growing Chinese shopping app Douyin in recent months, helping its Pantene shampoo lead growth in hair care on the platform, executives said Thursday at an investor day. The …

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