So far 2024 has been a good year for the FTSE 100 index of leading companies. Indeed, the index hit a new all-time high earlier this year.
But an index is just that, so individual companies within it may well do better or worse than the headline performance. So far this year, for example, a couple of FTSE 100 shares have fallen by a whopping 56% and 24%, respectively.
I have bought them both, because I think they are potentially great bargains. Here is my reasoning.
Burberry shares have fallen by over half
The first share in question is Burberry (LSE: BRBY).
From iconic raincoats to glad rags for the glitterati, Burberry has built a distinctive niche in the global fashion scene. But this year, its raincoats have not been enough to protect the firm from some very heavy weather.
Partly that is down to a sharp downturn in luxury spending across the globe, due to a soft economy. Burberry has faced additional…
