Tesla Inc. TSLA has quietly removed CEO Elon Musk‘s “Secret Master Plan” from its website.
What Happened: In 2006, Musk outlined Tesla’s environmental goals and EV production strategy in a blog post. As of April 2024, Tesla referred to the plan as Musk’s creation and the cornerstone of its mission. However, the document and all blog posts before 2019 have now vanished from the site, Fortune reported on Thursday.
The “Secret Master Plan” detailed steps to produce affordable EVs and transition to clean energy. Musk emphasized the importance of moving from a hydrocarbon economy to a solar-electric one. He later authored “The Master Plan, Part Deux” in 2016, which projected mass production of Tesla’s Model 3.
Additionally, Tesla has removed other significant blog posts, including a 2016 post about full self-driving hardware. This comes amid a class-action lawsuit alleging Tesla misled customers about its…
