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Introduction
Deere (NYSE:DE) is an American brand that specializes in heavy equipment and machinery, particularly for the agriculture sector, but also for the construction and forestry sectors. Think mega tractors, combines, and mowers for industry, but also retail products for landscaping, golf turf, and lawn and garden products. As the go-to market leader in the agricultural industry and a major player in the construction industry, the company has been in business as a manufacturer and producer of equipment since 1837. That’s so far back in time that things like sewing machines, postage stamps, and bicycles weren’t even invented yet.
With a long legacy of providing best-in-class products, the company has established itself as a trusted brand in the industry. Today, with a dominant market share position, Deere has begun to expand internationally in developing markets while…
