US tech giant Apple Inc. pulled an advertisement set in Thailand after a backlash from lawmakers, influencers and citizens, and calls for a boycott over the short film’s portrayal of the Southeast Asian nation that they deemed offensive.
The 10-minute Apple film titled “The Underdogs: OOO (Out Of Office),” the fifth installment in the comedic series that follows a group of co-workers as they navigate workplace assignments and solve issues with Apple products and features, was online for about two weeks. It was set in Bangkok and Rayong, with the co-workers traveling to Thailand on a low-budget quest to find a new packaging factory.
