After an extensive scientific review, the Food and Drug Administration (FDA) issued marketing granted orders to R.J. Reynolds Vapor Company, a subsidiary of British American Tobacco P.L.C. BTI, for the Vuse Alto Power Unit and six Vuse Alto tobacco-flavored pods, which are sealed, pre-filled, and non-refillable.
While the FDA is authorizing the marketing of these tobacco products in the U.S., it does not mean these tobacco products are safe nor are they “FDA approved.”
Additionally, this action is not an authorization or indication of appropriateness to market these products as modified risk tobacco products.
FDA evaluates premarket tobacco product application (PMTAs) based on a public health standard that considers the risks and benefits of the product to the population as a whole.
After reviewing the company’s applications, FDA determined there was sufficient evidence to demonstrate that permitting marketing of the products…
