How Microsoft and Nvidia bet correctly to leapfrog Apple

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By Zoe KleinmanTechnology editor

Getty Images Jensen HuangGetty Images

Under Jensen Huang’s leadership Nvidia has seen its share price soar

Life comes at you fast.

Last month, AI chip giant Nvidia briefly became the world’s richest company, overtaking Microsoft, which had in turn risen above Apple.

When this news was mentioned on stage at a tech industry event I attended in Copenhagen, there was spontaneous applause from the audience.

As I write, Nvidia is now back in second place, after a fall in its share price took its combined value down to $3tn (£2.4tn) compared with $3.4tn for Microsoft.

Two things have propelled these two US tech titans to such a dizzying pinnacle: AI and foresight.

Microsoft started investing in OpenAI, the creator of popular AI chatbot ChatGPT, back in 2019. Meanwhile, Nvidia boss Jensen Huang pushed his company towards AI chip development many years before generative AI exploded onto the scene.

Both firms took a long-term…

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