While the partnership between Apple and OpenAI announced at WWDC this week promises to give ChatGPT a prestigious place in Apple’s ecosystem, it seems neither party is paying the other to make that happen. According to a report from Bloomberg’s Mark Gurman, Apple instead believes that the exposure OpenAI will receive from being on hundreds of millions of Apple devices is “of equal or greater value than monetary payments.”
The report also says this deal isn’t exclusive to OpenAI, and that Apple is in talks with Anthropic and Google to offer their respective chatbots as an alternative option, with an agreement for Google’s Gemini expected to be in place later this year. While Apple will utilize OpenAI’s GPT-4o model to power various AI tasks on iOS 18, iPadOS 18, and macOS Sequoia, its goal is to offer users a range of third-party AI services, akin to how Apple’s Safari browser supports different search engine options.
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