When just beginning, the stock market can seem incredibly confusing. Most of the time, it’s difficult to know where to start.
When I first started investing, I didn’t have much of an idea about what I was doing. I invested in companies without doing the proper due diligence. Unfortunately, it has meant that some of my earlier investments lost me money.
However, over time, as I’ve learned more about the stock market, I’ve found a strategy that suits me best. Now, I focus on buying high-quality businesses, predominantly on the FTSE 100 and FTSE 250, that I think will be able to provide me with healthy profits over years and decades. I also target companies where I clearly understand the business model and how revenue is generated.
If I were starting out again, here’s one stock I’d consider buying if I had some cash to invest.
Unilever
The business in question is Unilever (LSE: ULVR). The stock has had…
