Alphabet Inc (NASDAQ:GOOGL), Google’s parent company, is in advanced discussions to acquire marketing software provider HubSpot Inc. (NYSE:HUBS), Bloomberg reports.
While discussions continue, no definitive agreement has been reached. The possibility of another interested buyer entering the scene remains, indicating a level of uncertainty surrounding the potential acquisition,
Both Alphabet and HubSpot have refrained from commenting on the matter, Bloomberg said.
HubSpot’s shares surged by approximately 32% over the past year, elevating its market capitalization to $30 billion.
The stock witnessed a notable uptick, climbing up to 6% during premarket trading on Thursday.
HubSpot aims to deliver seamless connection for customer-facing teams on its platform, which includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 1,500 App Marketplace…
