Helen of Troy Limited (NASDAQ:HELE) may be named after a beautiful Greek mythology figure, but its recent stock performance has been anything but beautiful. On April 24, shares of the consumer products maker fell to a 12-month low of $87.50 after the company’s Fiscal Q4-2024 earnings release. Wall Street analysts were quick to predict that the mid-cap will rebound by over 40%.
Headquartered in El Paso, Texas, Helen of Troy owns a diversified portfolio of popular consumer brands in the beauty, wellness, home, and outdoor categories. The company’s products are sold globally through supermarkets, drugstores, home improvement retailers, and other channels. Braun, PUR, and Vicks are among its most recognized brands.
Last month’s sell-off was somewhat surprising because it came after Helen of Troy announced better-than-expected financials for the three months ended February 29, 2024. Revenue of $489.2 million was flat compared to the…


