Coinbase’s new $15M ad spend set to launch this morning

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Coinbase is launching a $15 million TV ad campaign that aims to tout the merits of using cryptocurrency in a language that sports fans understand: Pizza. 

FOX Business has learned that the U.S.’s largest crypto exchange is set to run three separate commercials across four channels airing the NBA playoffs starting Wednesday.

The idea behind the commercials, news of which hasn’t been reported yet, is to underscore how complex and expensive traditional payment methods are compared to crypto, which is settled almost instantly and cuts out the so-called “middlemen” like banks and payment service providers. 

“We’re under the illusion that when we use credit cards or Venmo, things are happening instantly, but they’re actually just part of very complex plumbing that’s masked by a digital interface,” said Coinbase’s chief…

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