Mining industry touts green pledges to attract talent, but Gen Z isn’t buying it

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  • A massive increase in renewable energy capacity will require critical minerals, such as rare earth elements, lithium, cobalt and graphite, which mining companies and governments say can create jobs and generate wealth to the benefit of communities and the environment.
  • However, finding the next generation of employees appears to be a growing concern: A 2023 McKinsey report found 70% of its respondents aged 15-30 said they definitely or probably wouldn’t work in mining, and Australia has seen a 63% decrease in mining graduates from 2014 to 2020.
  • Mining industry insiders and representatives say that rebranding mining from its past, in part by being more responsible as well as connecting how mined minerals can be part of the solution to net zero, will be key.
  • Youth activists and community members, however, remained concerned about the persistent disconnect between mining companies’ pledges and the reality of their actions, to the…

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